A well designed content strategy will get you noticed by the masses.
Brand Story: A compelling brand story (delivered to the right target market) can turn a good product into a great product, and a great product into the market leader.
Content Marketing: Unique videos, blog posts, tweets, Facebook updates, and email blasts that talk to and with your customer. Generate the conversation and let your fans take it from there.
Analytics: Performance evaluation reveals strengths, uncovers weaknesses, and helps to continually refine strategies
Testing: You don't know for sure how your audience feels about something until they try it.